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Deliver WMS vs. the rest

An honest look at how Deliver WMS compares to Extensiv, Logiwa, ShipHero, CartonCloud, and Fishbowl — across the five architectural dimensions that actually shape a 3PL's day.

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Every platform on this page has happy customers. Different choices for different operations. We're describing how each product approaches the problem — not arguing anyone is bad. Pick the one whose architecture matches the way you want to run.

01 / 05 · Dimension

Tenant model

Deliver WMS

Multi-tenant from day one. Every table, query, and policy is tenant-aware. Built specifically for warehouses serving multiple clients.

Extensiv

Multi-tenant native. Strong choice for established 3PLs.

Logiwa

Multi-tenant native. Heavier feature footprint than Deliver WMS today.

ShipHero

Historically focused on single-brand merchants. Adding 3PL features.

CartonCloud

Multi-tenant native, with regional strength in APAC.

Fishbowl

Single-brand QuickBooks-aligned. Not designed for 3PL multi-tenancy.

02 / 05 · Dimension

Billing & financial truth

Deliver WMS

Built on a transparent ledger. Every billable event captured at the moment it occurs — invoices reflect what actually happened, with full audit trail.

Extensiv

Configurable billing rules; reconciliation typical of legacy WMS.

Logiwa

Billing module available; depends on third-party export for finance ops.

ShipHero

Per-action fees with monthly billing summary.

CartonCloud

Built-in invoicing; some manual reconciliation typical.

Fishbowl

Tightly tied to QuickBooks; billing flows through accounting.

03 / 05 · Dimension

Automation

Deliver WMS

No-code rules engine. Operators wire automations without engineering support — event stream feeds rules; rules trigger actions.

Extensiv

Workflow configuration available; complex rules typically need professional services.

Logiwa

Workflow rules engine; broader feature set.

ShipHero

Automation rules available, mostly merchant-facing.

CartonCloud

Automation features included; varies by plan.

Fishbowl

Limited automation; workflow rules are basic.

04 / 05 · Dimension

Migration & onboarding

Deliver WMS

CSV import with smart field mapping. Most mid-size 3PLs operational on Deliver WMS within a week.

Extensiv

White-glove implementation included; thorough but slower.

Logiwa

Implementation services available; multi-week typical.

ShipHero

Self-serve onboarding for merchants; 3PL setup is consultative.

CartonCloud

Implementation typically supported by their team.

Fishbowl

Self-installed; depends heavily on QuickBooks setup.

05 / 05 · Dimension

Marketplace integrations

Deliver WMS

On the roadmap. Order-import API and webhook events available today for custom connections.

Extensiv

Established integrations with major marketplaces.

Logiwa

Native Shopify, Amazon integrations available.

ShipHero

Strongest in this dimension — built integrations-first for DTC merchants.

CartonCloud

Marketplace integrations available; varies by region.

Fishbowl

Marketplace integrations weaker than competitors; QuickBooks-first.

Why this way

Five architectural choices, five reasons

None of them are an accident.

Tenant model

We started with multi-tenancy because retrofitting it into a single-brand WMS is structurally hard. Tables, queries, and policies are all tenant-aware from day one — that's why a 3PL serving 20 clients sees clean data isolation, not a bolted-on filter.

Billing & financial truth

Most legacy WMS bolt billing onto operational data later. We chose to capture the billable event at the moment of action because that's the only way the invoice can be defended in front of a customer, line by line, without reconstructing it from logs at month end.

Automation

Operators know their workflows better than any implementation consultant. We built a plain-English rules engine on top of the event stream so the people running the warehouse can wire automations themselves — without filing a ticket or waiting on a services engagement.

Migration & onboarding

Long implementations are how WMS deals die. We built CSV import with smart field mapping so an operator can bring their existing data into Deliver WMS without an SOW or a six-week consulting engagement — the trade-off is that white-glove migration is your call to opt into, not the default.

Marketplace integrations

We're honest about this one: native marketplace connectors are on the roadmap, not shipped. The order-import API and typed webhook events are usable today for custom integrations, and we'd rather tell you that than pretend a connector exists. ShipHero is genuinely strong here if marketplace breadth is your top priority.

See it running in your warehouse.

A 30-minute demo walks through the full platform — WMS, dispatch, client portal, and all.

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